Insurers need to innovate to become more relevant to customers

I find it fascinating to the point of exasperation that I continually read that insurers must be more relevant to customers. Those able to innovate around solutions rather than cover and indemnity will grab more attention in a world where trust is thin on the ground. This was a theme picked up by BIBA last year in its manifesto.

I have spoken to a number of capacity providers about business continuity and disaster planning – specifically around 24 hour emergency accommodation and getting IT, telephony and communications up and running without delay . There is a lot of smiling and waving and common courtesy but the insurance industry is still alive and kicking with front end and back end silos getting in the way of customer focused solutions.

A call out to the brave ..those who really want to protect business – get on with doing something positive or else the future really is unwritten.


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